Why Do Startups Use Shopify to Build Their Ecommerce Store?

Maulik Shah
3 min readJun 21, 2017

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The charm of digital retail is irresistible. It is predicted that by the year 2017, online retail sales will reach $370 billion. And that is one of the reasons why owners of brick and mortar stores are bringing their business online. However, when you are new in the ecommerce space, you need to make several considerations while developing an online store. It is quite likely that you might not have a technical knowhow needed to develop a website or are a little tight on your budget.

This is when Shopify can prove to be of great help. If you want a user friendly ecommerce platform which you can maintain on your own, all you need to do is hire someone to develop your Shopify store, add your products in the store and start selling.

Shopify is chosen by most of the entrepreneurs of today as it offers them with countless benefits. Let us explore each of them in some details and know why it should be the first preference for when you are trying to establish your foothold in the ecommerce industry.

Visually appealing design

Design and the visual appearance of an online store holds a lot of importance. If the store looks shabby and cumbersome, it will result in shopping cart abandonments. Building a store on Shopify platform provides you with the freedom to choose from several readymade themes and templates. Despite its bare minimum theme design options, it can provide a great look and feel for an online store. After the website gets up and running, you can also consider hiring developers who can customize the storefront and build it according to the theme of your business.

Low costs involved

Cost consideration is always first on the mind of startups. They would want to keep low costs without compromising on necessary elements. As compared to other shopping cart platforms, Shopify gives you the best return on investment. At a reasonable monthly cost, it is possible to have a reliable, robust and fast running ecommerce store. This is also of the major reasons why startups choose Shopify.

No hosting hurdles

Hosting the shopping cart for your business asks for technical expertise and quality time. When you are starting new and have a lot of business operations to take care of, you might not be able make contributions to the above mentioned activities. Shopify takes care of your website’s server, pays for its hosting, manages payment gateway as well as software.

Due to this facility, you can focus on running your business and concentrate on increasing sales. Shopify costs no more than $30 to $180 per month based on the features that need to be included and the number of products one needs to support. There is a separate section for self-hosted carts but the entrepreneurs certainly do not prefer that option when they lack technical experience.

Excellent customer support

When an estore is developed through professional IT firms, there are charges involved for every kind of support provided. Seeking help through Shopify is extremely easy as they can be reached through emails, phone as well as chats. If you are a startup looking forward to launch your ecommerce store, Shopify’s customer support can be a real boon.

Data Security

New ecommerce websites can be vulnerable for hackers. And data breaches are sure to happen when your attention is diverted towards signing up new users. Building an ecommerce store on Shopify can work really well as it takes care of security compliance, provides hacker protection and offers security upgrades from time to time. Several popular brands including General Motors, Tesla Motors, Crossfit etc trust Shopify with the protection of their websites.

If you are looking forward to develop your online store and want to hire shopify developers to manage your store themes, get in touch with us now. We have a decade of experience in offering top notch solutions for ecommerce business owners.

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Maulik Shah

Mr. Maulik Shah is the founder & CEO of Biztech IT Consultancy Pvt Ltd., one of the leading web design and development companies in India.