7 Reasons Why Digital Marketing Imperative for Your Business
A few years ago, business companies invested their marketing and advertising budget in billboards, newspaper ads, advertising directories and/or printed flyers. That would have been a great success at that time as that was how people were accessing and viewing information. On the contrary, due to internet and smartphone, things have significantly transformed and people are viewing information differently.
Companies who haven’t switched their path towards digital marketing solutions will be left behind. It is vital for companies to invest in digital marketing services to establish their presence among potential customers.
What is Digital Marketing?
The simple meaning of Digital Marketing is marketing through digital channels. DGM is also referred of online marketing or e-marketing. Digital marketing puts your brand in front of customers wherever they are, whenever they are ready to engage.
- Digital marketing consists some of the following channels:
- Content Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile Marketing (WhatsApp, Line, Telegram, etc.)
- Search Engine Marketing (SEM)
Why Do Businesses Need to Invest in Digital Marketing?
The easiest, most cost-efficient way of getting your message, product or business out to your potential customers is through Digital Marketing. An increasing use of technology and online market has led business companies to think more about implementing DGM strategies for their business.
With so many people using digital technologies, it is unlikely that you will not find your target market using digital marketing. The same can be proved by survey carried out by one firm stating that “In 2018, the average firm was expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020” by Web strategies inc.
7 Reasons For Investing in Digital Marketing
The Internet is becoming same as space, keeps on growing and still not enough explored. It has become best platform to spread information overshadowing all the traditional means of media. In traditional means of marketing, buyer was not having any control over a product and its feedback. Through internet prospects can easily assess a product, review its specifications and others’ feedback on that product. Hence, internet holds optimum contribution in giving birth to digital marketing.
2. Price and Precise Audience
HubSpot study showed that companies that focus on online marketing tactics have a 61% lower cost-per-lead than traditional marketing methods ( https://blog.hubspot.com). Traditional marketing is expensive and many a time does not give you the same sort of return.
The reason for that is traditional marketing was all dependent on human effort and cost of delivering the message to the number of people required was high. For example: A lot more manpower is essential to deliver a message through print media than through the internet.
Moreover, digital marketing allows focussing your business specific to the selected audience. Many digital marketing service companies will assist you to find out the required audience on internet or e-market.
3. A Way to Compete Globally with the Big Brands
Most of the traditional marketing paths generate your business presence limited to the local area. Whereas, through digital marketing, you can market business globally by creating websites and choosing from digital marketing options offered by online marketing service company.
It is not required for companies to invest huge amounts of money to get the required outcome with digital marketing. Henceforth, small businesses are also able to compete using the same marketing platforms used by the big companies. Any firm simply needs to think about their USP, have a marketing strategy and a thought out online customer experience.
4. Detailed Reporting
Large chunks of real-time data are collected and provided to you when you launch a digital marketing campaign. This real-time data allows analyzing whether your business is on right track or not.
For instance, if you have shared a product video on Facebook then you can instantly find out: How many people liked a Facebook post? Did they click the link to my website? How much time did they spend on the website? Getting the answers to these questions will lead you to one question “is this marketing strategy working for me?” Generally, it is difficult to measure the results of traditional marketing.
John Wanamaker, a pioneer in marketing famously quoted saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
5. Better Exposure Possibility
Compared to the traditional marketing you can get your social media advertisements in front of more people. Additionally, digital marketing always works like a chain: If you make the campaign exciting or funny, people will automatically spread the word to others. Professional SEO and SEM services provided by digital marketing service company can prove to be beneficial to your business.
6. Allows to Communicate With Customer
With digital marketing features such as blogging and social media, you will be able to communicate with user in an efficient way. It is the one of its kind of marketing that allows two-way conversions with customer and leads.
7. Creates Inbound Leads
Generating content, targeting specific customer groups and using multiple channels to do so is an extremely effective marketing technique and can drive inbound lead generation. By creating content that interests your audience, you will naturally start establishing your online presence.
Through positioning yourself as a leader, those potential customers will get back to you to solve their problems. According to HubSpot survey: “Inbound Leads Cost 62% Less than Outbound”.
Digital Marketing is an optimum way to create, establish and prosper your online business sales. It is also a great way to reach and interact with your target audience. All businesses big or small should at the very least have a digital presence. It helps business to get over the marketing struggles.
Originally published at https://www.linkedin.com on November 16, 2017.